Integrated Marketing Solutions

Marketing consultancy

All great business success stories begin with a vision; then comes a long pursuit of that vision, full of determination, perseverance, and learning. With clear planning and apt implementation, this pursuit becomes less risky, more predictable, more feasible, and with a far better chance of success in a much shorter time-frame.

Our approach to marketing consultancy and planning is structured over appropriate market research data and profound business performance analysis to understand the market and its needs, priorities, and behaviors as well the company and its areas of distinct advantage over its competition. It requires a strategic approach and proper planning for market segmentation and brand differentiation strategies. It requires the tactically laid customer strategies and marketing plans to attain new clients and retain customer loyalty. It requires the best marketing and sales calibers the company can afford, organized in a structure that supports the strategy. And it also requires precision in the execution of the planned communication strategies and demand stimulation through partners in the value chain.

We join forces with our clients to inspire, guide and institutionalize the critical process of decision making and taking; that, which drives the business towards elevated well-optimized market performance. Through our team of experts we provide an unbiased and comprehensive analysis with an outside- in standpoint helping our clients create realistic, quantifiable and actionable plans that are focused on creating longitudinal brand loyalty and bottom-line results.

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Our Featured Services

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Strategic Brand Management:
We approach brands, brand equity, and strategic brand management combining the numerous techniques and practical insights with comprehensive theoretical foundations for making better day-to-day and long-term brand decisions – assuring brands are well differentiated – and thus improving the long-term profitability of the brand strategies.

   2 

Strategic Marketing Planning:
We help companies identify appropriate promotional opportunities, evaluate marketing prospects; research, analyze and identify the target markets; develop a strategic position for the company to pursue and the relevant marketing mix; prepare the marketing plan; as well how to implement the strategy and measure and evaluate the results of the marketing efforts of the company.

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Strategic Commercial Planning:
We help companies align the performance of the sales, distribution and marketing functions to realize the full potential of the various sales, distribution and communication channels through effective and efficient planning, achieving elevated financial results.

   4 

Marketing Audit:
We help companies examine their marketing performance. Through our comprehensive, systematic, independent auditing techniques we help companies evaluate their marketing assets and activities and use the resulting analysis to aid the company in planning. Our audit covers both: the analysis of the external business environment and a thorough review of internal marketing goals, strategies, capabilities, processes, and systems, and results in actionable recommendations for the company.

   5 

Customized Marketing Policies Manuals:
A process approach to marketing strategic issues; the customized marketing policies manual provides an operational and planning framework for the organization’s marketing function allowing this key departments to coordinate better and leverage the other organization’s departments’ strengths.

   6 

Ongoing Marketing Support:
We provide clients with the support needed to assure that the strategies, plans & tactics laid are smoothly implemented and are will integrated into the company’s overall plan.

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Go – To Market Plans:
Our Go-To Market plans are essentially communication strategies/plans with a special focus on the promotional messages & the communication calendar. Whether it’s a new product, an old product with a twist or an all together new business endeavor we can help companies target with precision, focus their messages, communicate right and (re)launch big!

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Pricing Strategies:
Price is a powerful and complicated aspect of the marketing mix, having a direct influence on a company’s performance including the competitive positioning and overall profitability, prices may define a company! Our pricing strategy helps provide companies with direction and consistency required to achieve success.